Articles
Plain answers to the questions owners actually ask.
Written for people running a business, not for other marketers. If something here is not true, it is not on the page.
What a small-business website actually needs to do
Most local websites fail at four specific jobs, and none of them are design. Here is what to check on your own site, in the order that matters.
Why showing up on Google Maps starts with boring, accurate information
Map rankings are driven more by whether Google is confident about the facts of your business than by anything that feels like marketing. Here is what that means in practice.
Local SEO without the jargon: what actually moves the needle
A plain-English account of what local SEO work consists of, which parts matter most for a small business, and which parts are sold far more often than they are useful.
AI visibility for local businesses: what it is, and what it is not
AI assistants now answer questions that used to be searches. What that changes for a local business is narrower and more practical than the marketing around it suggests.
What AI systems need in order to describe your business correctly
A practical checklist of the facts machines look for, why they get them wrong, and how to state them once so every system agrees.
Where AI tools genuinely help a small business, and where they do not
An honest map of the repetitive work AI can take on in a local business, the work it should not touch, and how to tell the difference before you spend anything.
How your website, local search, AI visibility and follow-up fit together
Four pieces of work that get sold separately and only pay off in relation to each other. Which one to fix first, and how to tell where your own bottleneck is.
Reading is not the same as fixing.
Tell Blake which of these sounds like your business and he will tell you where to start.
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